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CTA section
A section dedicated to a single call-to-action.
A CTA section is a focused band — usually with a contrasting background — that asks the visitor to do one specific thing. "Start your free trial," "Book a demo," "Sign up." It is the page asking for the click.
One CTA section per page works best. Multiple CTAs compete and dilute. Keep the message short, the button big, and the visual contrast high so it stands out from surrounding content.