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Splash screen
A branded screen shown briefly when an app launches.
A splash screen is the first screen a mobile app shows when launched — usually the logo on a colored background — while the rest of the app loads in the background. It hides the cold-start delay and reinforces the brand.
Keep it under two seconds. Modern guidance is to fade smoothly into the first real screen so it feels like a transition, not a wait. Never use a splash screen as a chance to show ads or marketing.