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Maintenance page
A friendly page shown while the site is down for updates.
A maintenance page replaces the normal site when scheduled work is happening — server upgrades, big migrations. It explains what is going on, when the site will be back, and how to reach support if needed.
Show a real estimated time, not vague "we will be back soon." Update the page if the work runs late. After hours of silence, users assume the site is dead.