Coach mark

A tooltip overlay that highlights features for first-time users.

A coach mark is a small annotation pointing to a UI element — usually a tooltip with an arrow and a short tip. They appear once for new users, often as a guided tour: "Tap here to add a task" → "Swipe to delete."

Use coach marks sparingly. Three or four is the limit; more becomes a manual the user wants to escape. Always include a Skip button on the first one and a clear way to dismiss each step.

Related terms

Tooltip

components

A small label that appears on hover or focus.

Onboarding flow

app-patterns

The first-time experience that introduces a new user to the app.