Module 6 / Web design process
UX research and landing page strategy
Moves from project brief to UX analysis, SWOT, sitemap, sandbox exploration, content strategy, and landing page structure.
Learning outcomes
- Translate research into audience, objection, value proposition, proof, and conversion requirements.
- Create a sitemap and content hierarchy before high-fidelity design.
- Structure a landing page around problem, promise, proof, product, and action.
Lessons
Research that changes the design
Research is not a formality. It should decide message priority, section order, proof points, and objections to answer.
Practice: Extract five design requirements from a discovery questionnaire and show where each appears on the page.
SWOT and UX analysis
Strengths, weaknesses, opportunities, and threats help a team decide what a page should emphasize or avoid.
Practice: Run a SWOT review for a competitor and convert it into three landing page decisions.
Sitemap and content sections
Information architecture decides what pages and sections exist, how they are named, and how people move through them.
Practice: Create a sitemap and landing page section outline for a training program application flow.
Landing page framework
A strong landing page creates clarity quickly, proves the claim, handles doubt, and repeats action at useful moments.
Practice: Write a section-by-section landing page outline with the purpose of each section.
Studio assignment
UX packet with research summary, SWOT, sitemap, content hierarchy, and landing page outline.
Build a UX packet for a Jambo Learn training landing page, from discovery notes to section-level content plan.